TapFwd Partners With Drawbridge to Enhance Precision of its Mobile Data Marketplace
TapFwd will leverage the Drawbridge Connected Consumer Graph to help determine which offline and online data points are most relevant to associate with a particular mobile device.
TapFwd Raises $3 Million, Rolls Out Mobile Data Marketplace
TapFwd, a mobile data marketplace founded by two LiveRamp vets, raised a $3 million seed round led by Partech Ventures. The company’s angel investors include AdRoll founder Jared Kopf, LiveRamp founder Auren Hoffman and Moat founder Jonah Goodhart.
TapFwd Partners With Cuebiq to Bring Location Data to TapFwd's Mobile Data Platform
TapFwd incorporates Cuebiq's location data into its mobile-first audience profiles, further solidifying TapFwd's position as the dominant mobile data platform.
TapFwd, Twine Partner to Augment Mobile Data Platform
As part of the partnership, TapFwd has integrated Twine’s 200+ million mobile data points into its platform, further strengthening TapFwd’s position as the most comprehensive mobile data marketplace.
TapFwd Partners with LiveRamp to Bring Offline Data to Mobile Marketers
TapFwd’s mobile data platform now encompasses 70 billion data points from offline, online, and mobile sources, covering over 500 million mobile devices.
How Two Ex-LiveRampers Broke Open the Black Box of Mobile Advertising
Year after year, Mashable, along with every other news outlet, had celebrated “the year of mobile advertising.” But mobile ads were still completely untargeted...