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Last Updated: January 15, 2016

Privacy Principles

At TapFwd, we’re committed to respecting users’ privacy rights and optimizing advertising all at once. That’s why, in addition to the formal Privacy Policy that applies to our website visitors, we’re adopting the following Privacy Principles, which apply across our operations:

  • We Keep Personal Information Secure. We strive to secure personal data in our possession wherever possible. We may do this using hashes (unique values that don’t reveal the underlying information), adopting partitions, limiting admin access, and using standard encryption – or with any other technique we can develop. No company can promise you perfect security, but we want our users to know that securing our data is extremely important to us and that developing meaningful security mechanisms is a priority for TapFwd.
  • We Maintain Your Capacity to Opt Out. While we cannot keep your personal information off the Internet altogether, we can – and will – respect your request for us to not store your personal information. If you notify us that you wish to opt out by filling out the attached form we’ll cease storing your personal information to the best of our ability. Please note that your opt-out can only be effective if we have correctly associated you with a particular mobile device, so if you find that your device was targeted erroneously or your opt-out does not appear effective, email us immediately at and we’ll work with you to remedy the issue.
  • We Strive to Mandate Best Practices from Advertisers. We seek to ensure that our partners and clients promise not to abuse their access to our services to the detriment of users’ personal information and to provide adequate notice to end-users of what’s happening, though we cannot realistically control the actions of third parties.
  • We Welcome Your Comments and Concerns. If you find that our services have resulted in the display of ads that are inappropriate or that you feel infringe on your privacy, you can always email us at to give us the opportunity to make it right.

Website Visitor Privacy Policy

Welcome to the website located at and related subdomains (the "Site"), owned and operated by TapFwd, Inc. ("TapFwd," "we," "us," or "our," as used in this Policy). This Privacy Policy explains how we collect, use and share information gathered from visitors to our Site ("you," "your", or "users" as used in this Policy). If you engage us to provide optimized ad delivery and targeting services, our data handling promises are set forth in our contract with you. In addition, the privacy policy of a third party (such as the provider of a mobile app) often governs the handling of end-user data in connection with our services and should be consulted for any questions about those practices. The policy below applies ONLY to Site visitors. Please see our Privacy Principles for further privacy practices adopted at TapFwd.

What We Collect

When you visit the Site, we log and store your IP Address and technical information about your visit like your browser type and how you progressed through the Site, where you abandoned it, etc. ("Usage Data"). We may place a small piece of software referred to as a "cookie" on your computer to help us collect this information, and you can remove this and other cookies through your browser preferences menu, though the exact method varies depending on the type of browser you use. If you visit from a mobile device, we may reference your device identifier or other information about where your visit originated.

In some cases, we offer you a dialog on our Site where you can enter other information that may be of a personal nature, such an email contact address for the purpose of receiving certain information from TapFwd, but which will be submitted directly from you to TapFwd ("Volunteered Information").

We may also place cookies on your computer when you visit our Site. Cookies are small pieces of software code that assist us with certain website and advertising functions. These are persistent cookies, so they will stay on your computer unless you take specific action to clear them. As an advertising company, we use the latest technologies – including cookie technologies – so additional functions of these cookies may be added over time. However, we will never make a deliberate attempt to circumvent your efforts to remove cookies or opt-out of any specific advertising. If at any time you have any questions about the cookies we currently use or their functionality, you can email us at and we’ll explain in greater detail and to the best of our ability.

How We Use It

Usage Data helps us monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Site, diagnose or fix technology problems, and otherwise plan for, improve and enhance our Site or our business operations. We may also use Usage Data to target our own advertisements to you, including when you visit other sites or on your mobile device, through the use of a cookie. You can clear cookies from your machine in most browser types by revising your browser preferences or settings.

We use Volunteered Information for the purpose expressed at the collection point of the Volunteered Information on our Site.

We may use, combine, or use a combination of Usage Data, Volunteered Information, cookies, and data gathered through cookies to advertise to you or allow third parties to tailor advertising to you or perform analytics on your use of our Site or services.


We may share Usage Data with third party service providers or affiliates in the course of our operations or in connection with the display of first or third party advertising. We may also engage third parties to help us improve our business, such as analytics providers, and such parties may have access to aggregate or individual Usage Data and/or our cookies.


We care about the security of your information and use commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and, in some cases, share with our service providers. Because of the nature of our Site, WE DO NOT CURRENTLY ENCRYPT ANY TRANSMISSIONS TO OR FROM THE WEBSITE IN ANY MANNER. IF YOU ARE UNCOMFORTABLE WITH THE UNENCRYPTED TRANSMISSION OF THE INFORMATION DESCRIBED HEREIN, PLEASE DO NOT SUBMIT INFORMATION TO US THROUGH THE SITE. While we take reasonable precautions against possible security breaches, no website or internet transmission is completely secure and we cannot guarantee that unauthorized access, hacking, data loss or other breach will never occur. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Given our current technology, your activity on the Site does not always allow us to recognize or acknowledge Do Not Track signals. You should not transmit any sensitive or personal information using the Site except where we have created a specific dialog through which you can enter that information (for example, an email submission to us in order to receive product updates).

Third Party Links

The Site may, from time to time, contain links to and from third party websites of our partner networks, advertisers, partner merchants, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.


Minors are not permitted to use our Site. If you believe we have collected any personal information from a minor in any way, please notify us immediately at and we will do anything reasonably possible to remove that information from our systems.

Contact Us

If you have any questions about our privacy practices, please contact us at:

TapFwd, Inc.
Attn: Privacy
47 Maiden Ln
Suite 201
San Francisco, CA 94108